Both Spotify and Apple, they say, are at or near the 1,000 streams per listener per month benchmark that is seen as a success.Īpple says that 52% of Apple Music subscription revenue goes to record labels. Major labels say the average monthly streams per user is a better measure of the streaming economy, and growing numbers of streams mean more money coming in for artists. Yet artists cite the per-stream pay rate as an indicator of their earnings. Both Apple and Spotify pay rights holders based on the share of total streams their artists garner on each service. ![]() Instead, streaming services pay royalties to rights holders, which include labels, publishers and other distributors, which in turn pay artists based on their recording, publishing and distribution agreements. ![]() Artists aren't paid directly by streaming services, so a single play of a song doesn't result in a penny going into that artist's account.
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